Swiffer Goes High Def

“Swiffer is going beyond traditional methods to deliver a clean so extraordinary that the definition of clean as we know it has been elevated to the idea of ‘High Definition,’” said Jeff Pierce, Home Care external relations manager at P&G. “Consumers will be pleasantly surprised when they use our products and discover the new level of shine and clarity we’re providing.”

Swiffer re-designed their products to provide improved performance, improved technology and a high definition clean. The new and improved Swiffer Dry cloths trap and lock dirt more thoroughly than a broom on multiple floor types, including textured surfaces and even in grout lines. With a higher coating level, it now leaves floors up to three times cleaner than a traditional broom on dirt, dust and hair, the company said.

The Swiffer Dry cloths are also thicker and fluffier than before to trap and lock dirt and dust. With its new pattern design, the thicker cloth can better adjust to floor details. It has deeper ridges to easily conform to the surface of floors, digging deep into grout lines and crevices.

The new and improved Swiffer Dusters clean better than a dry dust cloth and are coated with Dust-Lock Adhesive that combines textured dusting strips with thousands of dust locking fibers to clean better than a regular dry cloth, even in tight and hard to reach places.

The new Swiffer WetJet solution reveals more shine than a mop on glossy ceramic tile, hardwood, and laminate floors. It improves cleaning by removing residue, decreasing streaking and hazing to reveal a floor’s natural shine. Its advanced formula loosens dirt and lifts it off of the floor, allowing the pad to absorb and trap it away.